Digital Marketing Management
Let's talk about your marketing strategy!
You don't need expert advice to know that the more people see your product or learn about your service, the more likely you reach someone who needs it. In today's world, this means your offer needs to be available on the internet, ideally on the most visited virtual streets, where traffic is high, and people visit you out of their own curiosity. However, as in the real world, your business won't be successfull if you just sit there waiting for your ideal customer to appear by coincidence.
Every Social Media Marketing Expert will tell you to make Reels while a Search Engine Marketing Expert will tell you to curate your business keywords and to use those words all over your website. While one tactic may do wonders, in general, one online marketing tool alone is not enought to reach your business goals. There are many sub-disciplines in online marketing and each of them offers different benefits or creates distinct challenges.
That's why digital marketing management includes all actions aimed at reaching your goals. Most efforts will focus on directing visitors to your online store or to a specific digital marketplace, from where business can then be carried out directly. Whether you sell a product or a service, your key marketing performance indicator will be your conversion rate. That is why all marketing actions should be weighted against the probability of reaching your ideal customer.
Your online marketing strategy needs to be guided by your vision, your ideal customer persona, the customer journey of this particular customer and the value proposition you want to communicate. But I'm sure you already knew this. Right?
So what are you missing?
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An integrated online marketing program?
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A customer-centric marketing strategy?
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A vision-aligned action plan?
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A prioritization framework?
If you feel stuck and need help in figuring this out, feel free to drop me a message using the contact form below.
