Digital Transformation
Are you ready for it?
Is your company having everyone create their own avatar on the first day so they can meet and greet with potential clients in virtual events? NO?! What if that's the future for B2B? What's your process to put that in place?
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Now you might think I'm provocative or crazy, but this is actually possible already (if you don't believe me, check out https://hubs.mozilla.com). Digital transformation could go as far as creating a full digital twin of everything in your business, including your people. But let me reassure you: most businesses are far away from making this their priority.
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In established companies, digital transformation is usually not about disrupting old ways of doing business but about plain "introduction of something new". This could be as trivial as buying a new software for your accounting department, and thus, introducing new features to reduce time spend on specific standard processes.
What is a digital transformation?
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Introducing new software to enable digital data-storage.
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Introducing mobile applications to workforces.
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Introducing application programming interfaces for automated data-sharing.
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Changing from an on-premise to a cloud-based solution to benefit from regular updates.
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Changing from Data Silos to Data Lakes to enable advanced data analytics.
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Explore opportunities provided by new technology, either to collect new types of data or to make better use of the collected data.
"The irony is that Big Data by itself doesn't yield insights. All that this bank of who-what-where-when gives you is precisely what the term 'Big Data' so nakedly admits: Lots of fucking data..."
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Beau Lotto, 2017.
Ninguém nasce ensinado!
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When speaking with my dad about trying something new or thinking about solutions to solve a problem he would say in Portuguese "Ninguém nasce ensinado" (Nobody is born taught).
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I find this to be especially true when looking at my new role as Digital Transformation Manager in a totally different industry. I was not born knowing about Big Data, Machine Learning, Natural Language Processing, Application Programming Interfaces, etc. Nor did I learn about these things in school. I learned through confrontation. I learned through curiosity for the opportunities it would create, the problems it would solve or the new challenges it would generate. I learned through conversations with smart people who knew already more than me on the subject and who shared their ideas or visions about the near or long-term future.
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Whatever the digital problem you struggle with, I'm sure it can be solved.
